CTP 7 - Business Transformation through Design Thinking

CTP 7 - Business Transformation through Design Thinking
In the latest study published by McKinsey Design on the “Business Value of Design”, it found that design-centric businesses outperformed industry benchmarks to have 32% more revenue & 56% more return to shareholder growth.

Hear from the DesignSingapore Council, and speakers from Mckinsey Design  and United Overseas Bank who will share their experiences and insights on how design tools and process could be applied to reimagine and transform businesses, as well as shape company culture for the better. You will also hear how design outcomes are more than just “intuition” but can be measured and harnessed to make informed strategic business decisions.

Course Objectives

  1. Understand the benefits of using Design for Innovation and Growth.
  2. Learn about the business value of design and how the impact of design is measured (ROI of design).
  3. Gain insights from an industry leader on how to build design into your organisations.

CPD Hours : 2

SID Member:   S$90.00 (excl. GST) 
  S$96.30 (incl. GST) 
Non-SID Member:   S$120.00 (excl. GST)
  S$128.40 (incl. GST) 

SID Corporate Member may utilise their complimentary vouchers.

Terms and Conditions for SID Courses/Events

8/23/2019 9:00 AM - 11:00 AM
Capital Tower, Level 9, Right Brain 168 Robinson Road, Singapore 068912

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