CTP 10 - Being a Board Director in the Age of Social Media

CTP 10 - Being a Board Director in the Age of Social Media
We now live in a digital age, connecting people online across the world. Over 1 billion tweets are shared on Twitter every two days, creating a staggering amount of real-time information, conversations and influence. More than just a social media tool, business leaders leverage platforms like Twitter to build influence and drive the growth of the organisations they represent. What are the benefits and risks? What communication policies need to be in place with regards to use of social media platforms?


This session highlights the opportunities of being on ‘social’ platforms for board directors and shares a tried-and-tested playbook of strategies on how to drive thought leadership and build your influence.

Course Objectives

  1. Examine how social platforms like Twitter can help directors build “digital voice”.
  2. Explore best practice examples from business leaders.
  3. Consider key risks while using public platforms and how to mitigate them.
  4. Learn how to craft your message and build influence in the digital age.


Session Outline

  1. Moments that matter in business are happening on Twitter.
  2. 10 ways that board directors can leverage Twitter.
  3. Tips on crafting your message.
  4. What not to do – risks and how to avoid them.


CPD Hours : 2

SID Member:   S$90.00 (excl. GST) 
  S$96.30 (incl. GST) 
   
Non-SID Member:   S$120.00 (excl. GST)
  S$128.40 (incl. GST) 


SID Corporate Member may utilise their complimentary vouchers.




Terms and Conditions for SID Courses/Events

When
11/8/2019 10:00 AM - 12:00 PM
Where
Twitter Office, CapitaGreen
 

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