Ferdinand de Bakker

Mr Ferdinand (‘Ferry’) de Bakker is an adjunct lecturer at NTU’s Wee Kim Wee School of Communication and Information. He is chairman of Cognac Grosperrin in France, and managing director of La Croisette, a boutique consulting firm in Singapore. He serves on boards and committees of multiple nonprofits in Singapore. He had a two-decades long career at the international public relations firm Burson-Marsteller, as country manager, and later CEO of its European and Asia-Pacific operations. He has served as an independent director in several European countries. He has written for various publications in The Netherlands, the UK, France and Singapore on education, corporate communication and lifestyle matters.

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